Primo was born in Hawaii over 100 years ago. Known as Hawaii's original beer, this beverage and its classic brown bottle has a legacy that goes hand-in-hand with the islands. Made using our exclusive specialty dyeing process that uses real blue curacao liqueur and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
