Sometimes it feels like Primo has been around since the Hawaiian Islands were created by volcanic activity. That why we're celebrating our state's first beer with a t-shirt dyed with real volcanic ash. Made using our exclusive specialty dyeing process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
